Catherine Vrolijk

Education

Grady College of Journalism and Mass Communication

Major: AB-Public Relations

Program: Strategic Health and Risk Communication Certificate

Study Abroad Student

Barcelona, Spain

January- May 2022

Earned 12 academic credit hours by completing 4 courses in the Communication and Journalism Program.
- International Journalism and Global Media
- Digital Journalism and Blogging
- Introduction into Social Media
Improved written and verbal communication skills by conducting oral presentations and completing multiple projects in Spanish.
Completed the Academic Integrated Cultural Activities Program (AICAP), helping connect experiences outside the classroom with the content taught in classes.
Traveled independently to multiple countries, becoming fully immersed in European culture.

Crisis Communication
Public Relations Ethics and Culture
Public Relations Communications
Insights and Analytics
Brand Storytelling

Traditional and Digital Media Creation, Press Releases, Media Lists, SWOT Analysis, and Content Creation
Reporting and Writing Across Platforms
Social Entrepreneurship Strategic Storytelling
Foundations of Graphic Communication
Principles of Marketing/Advertising

Public Health Communications
Health Campaigns
Advertising, PR, and Health
- Completed a semester-long strategic health communication campaign
- Health communication research
- Advertising and PR in health care delivery
- Health promotion
Public Health
Human Nutrition and Food
Health and Wellness

Internship

Social media monitoring
Influencer and editor gifting coordination
Client event support
Graphic design for editorial pitching (specifically Holiday Gift Guide outreach)
Internal agency support including organizing client materials
Editorial outreach support
Clients worked with include Abbey Glass, Little English, Bisby, Well + Wonder, Sunshine Tienda, Half Past Seven and Old Whaling Co.

Retail Sales Associate

Engaged customers with a friendly and helpful attitude when providing product recommendations.
Effectively utilized the Shopify point-of-sale system
Processed returns and purchases of $5000+ with cash, credit cards, and gift cards
Increased product knowledge and sales experience by working in different areas of the store.

Assistant Manager

Managed and coordinated biweekly supplies and inventory shipments
Trained new hires
Directed and managed all functions of all the perishables, frozen food, produce, and wine, including inventory and pricing

WordPress, Wix, Canva, Adobe Photoshop and InDesign
Microsoft Office Suit
Planning and executing effective virtual working sessions, presentations, and meetings.
Experience in the application of design-thinking methods to produce relevant and impactful innovation.